Franchise businesses from time immemorial have always stood out for their hygiene value, as well as transparency and uniformity they promise under the umbrella of the Brand. It is time to extend that to take our fundamental strengths for a bigger purpose. Our country's Prime Minister, Narendra Modi, has laid out his vision of 'Clean India'. At Franchise India, we have taken a cue from our country's leader and would like to see how Franchise industry can contribute in making India 'Clean'. In pursuit of our social initiative this year, Franchise India appeals to the franchise fraternity that cleanliness begins at home and as franchisors and franchisees, we need to participate in it. Towards this noble cause, we would appeal to the industry to make a humble contribution by adopting a road where our shop or outlet is housed and pledge for its maintenance. If every single franchisor opening 200-300 stores together with his partners and franchisees can do his little contribution, the day is not far when we will have a Clean India.

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